TranPo

Introducing an innovative case study campaign, TranPo: Your Key to a Greener South Queensland!

TranPo is a dynamic online reward system in South Queensland designed to tackle traffic congestion by inspiring more people to opt for public transport or ridesharing, with its unique reward system offering valuable points for using public transport through the GoCard, which can be exchanged for exciting rewards, from free rides to movie tickets, while also contributing to smoother traffic flow, fewer accidents, and a significant reduction in air pollution

Created every aspect of the graphic elements of this campaign. From the logo and catchy mascot character to the campaign T-shirt, advertising, and original GoCard design.