Gutz: Energy Drink

Case study work on the package design of GUTZ energy drink. Centred around capturing the attention of the younger generation and steering them away from energy drinks. Our concept is rooted in the reality that despite mounting evidence highlighting the adverse effects of energy drinks on health, their popularity among young people continues to soar. 

The idea of the product features a three-stage approach, tailored to different levels of fatigue. This empowers users to manage their sugar and caffeine intake according to their needs. Each stage is numbered to indicate its caffeine and sugar content, with higher numbers indicating higher quantities of both. What distinguishes these products are the captivating illustrations on the packaging, which reflect energy levels and simplify product identification.