Logo Design Billboard Advertising Original Transport Card Event Tshirt Original Character 

The case study campaign idea TranPo is an interactive online reward system for reducing the amount of traffic on the road in South Queensland. The goal is to encourage more people to use public transport or ride share. The unique reward system gives commuters a point every time they use public transport via the GoCard. Commuters are able to redeem the points for public transport or movie ticket.  It leads to smooth traffic, less accident and reducing air pollution.

We created all the campaign aspects including logo design, campaign character, billboard advertising,  campaign T-shirt, wrapping advertising and original Go Card.