Gutz: Energy Drink


Package Design Promotion Poster

Case study project that considering overtaking energy drink among young generation.The concept based on the fact that people continue to drink energy drinks, even though evidence supports that they aren’t good for your health.

The product idea was to have three stages on energy drinks, depending on your degree of tiredness so that people can limit their intake of sugar and caffeine according to their needs. The numbers represent the amount of caffeine and sugar; the higher the number, the more sugar and caffeine. The illustrations on the package not only reflect the users own condition but also help people quickly recognise each product.